I’ll admit it, I’m a bit of a social media addict (if Daf is reading this, he’ll be nodding along wearily). I love keeping up to date with my friends, and I think social media is such a useful tool for maintaining friendships, finding out what’s happening in the world and promoting your business, product or service.
Facebook is my particular favourite for personal social media – no word limits on statuses, private groups, options for messaging, the ability to use pages, storage of pictures – the possibilities are endless, and businesses are really harnessing the power of Facebook to connect with their target audiences. If you’re trying to engage younger audiences, Facebook is especially effective.
That’s why it may surprise you to know that Facebook isn’t first or second on my list of favourite social media platforms when it comes to blogging. It’s in third place, behind Twitter and Instagram – and here’s why.
When I first read about Twitter, it seemed like an absolute nightmare. Who wants to be limited to 140 characters; especially when you’ve got so much to say?! The newsfeed moved too quickly, the hashtag system was confusing and – at the time – it was seen as Facebook for intellectuals, with a definite air of “if your face doesn’t fit, you don’t belong here”.
Thankfully, Twitter is now much friendlier (at times), and it’s great for bloggers. I’d say the majority of my blog viewers are referred by Twitter, and with platforms like HootSuite allowing you to schedule your Twitter posts, it’s a great way to promote your blog posts. It’s a fine line between tweeting too much and annoying people, and not tweeting enough so your posts get lost in busier newsfeeds, but if you can strike the balance, it’s a great social media platform for bloggers.
When bloggers first started raving about Instagram, I just didn’t get it. There were too many pictures and not enough words. The commenting system puzzled me and I didn’t want to see what celebrities were eating for breakfast (always something with chia seeds, weirdly).
It’s taken a while, but I’ve fallen in love with Instagram, and upload a picture pretty much every day. Mostly they’re pictures of SB, but sometimes there will be photographs I’ve taken while out and about, what I’m eating for lunch (yes, I’ve become one of those Instagrammers) and – as you can see above – a picture of me when I was SB’s age.
If you’re using Instagram to promote your parenting blog, the key is to know your hashtags. While Twitter brought the hashtag to public attention, Instagram is really where it comes into its own. Hashtags are used to find people with similar interests and tastes; to create communities; to enter competitions.
Here’s a few of my favourite Instagram hashtags to use if you’re a parent blogger…
What are your favourite hashtags? And what’s your favourite social media platform to use with your blog? Let me know in the comments!
You can find me on Twitter at @maddyleigh1994 and on Instagram at @thespeedbumpblog. Although I mostly use Facebook for ignoring messages that start with “Only 3% of people will share this” and looking at pictures of cute dogs/pandas/babies, I do use it for my blog too – my page is The Speed Bump.